...requires companies to employ new thinking and new approaches to survive in the short term, and thrive in the future.
Many of even the largest, most successful enterprises are reducing internal staffing levels and utilizing external sources to bring fresh ideas, an objective point of view, and added value to address today's business needs.
Analie Roth has consistently demonstrated the ability to apply her extensive marketing experience to new situations and industries, delivering high quality, high value results, on time and within budget.
Possessing a unique mix of strategic, analytical and creative skills, Analie excels in the areas of brand positioning and marketing communications.
Nomacorc® is the worldwide leader in the growing alternative wine closure category, producing 2 billion wine closures annually in its state-of-the-art facilities in the United States, Belgium, Austria, and China. Nomacorc is recognized in the global wine industry as a leader in technological innovation and research in the area of oxygen management in wine.
Nomacorc became a valued client of A. Roth Consulting in 2006. Since that time, Analie Roth has worked with the Nomacorc executive team to re-launch the Nomacorc brand and implement a comprehensive marketing communications program that has raised the brand's visibility and established consistent global positioning and identity, contributing to the company's continued growth.
"Analie is an outstanding marketing professional with broad knowledge and experience from all aspects of marketing. Analie is particularly good in brand positioning and overall messaging, as well as project management.
She's been doing an excellent job for Nomacorc selecting new advertising and PR agencies; developing and implementing a new corporate identity; launching a new global advertising campaign and significantly improving our trade media exposure. I can wholeheartedly recommend Analie for a senior marketing management role."
